CivicScience Debuts 'Expectation' Forecasting

In the US, polling and real-time insights platform CivicScience has rolled out a new forecasting methodology called 'Expectation Science', to help make predictions about consumer markets and media consumption.

The firm's offer includes an 'InsightStore' based on online surveys where respondents answer as many questions as they like; and data science / big data technology which analyzes current consumer opinions, discovers trends, and predicts future behavior and market outcomes.

The new 'Expectation Science' methodology taps into the company's network of more than 27 million poll respondents to find consumers with an aptitude for predicting events and trends. The system combines aspects of large-scale data science and statistical modelling, with consumer survey techniques, to help predict trends and events.

John Dick (pictured), co-founder and CEO of CivicScience, comments: 'Rather than analyzing consumers' past behavior, Expectation Science seeks to identify segments of consumers who will be the best predictors within a specific area, ask them predictive questions, and utilize data science to help forecast outcomes. We're very excited to enter the next phase of working with commercial partners to apply this research towards practical business applications.'

Web site: www.civicscience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.