Emerging markets specialist Borderless Access has launched new panels in Nigeria, Colombia and New Zealand - the last reflecting a new policy of adding panels giving access to 'niche segments within developed countries'.
Founded just over ten years ago, the company currently operates consumer and B2B panels with 1.5 million members, along with an IT panel and niche audience panels across the healthcare, travel, automobile, finance and mobile segments.
So far this year the firm has launched panels in Poland, Chile and The Philippines. The latest launches bring the total countries covered to seventeen, and each of the three new services provides access to more than 20,000 mobile-verified panellists.
SVP Dushyant Gupta (pictured) comments: 'As we build our expertise in survey technology and panel management it becomes crucial for our clients to gain access not only to developing and emerging markets but to niche segments within developed countries. With our multi-modal verified panellists, profiled for over 40 parameters, we aim to address the growing demand for high quality sample in Nigeria, Colombia and New Zealand.'
Web site: www.borderlessaccess.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.