Predictive Science Introduces Influencer ROI Solution

In the US, big data solutions firm Predictive Science has launched a tool to help marketers understand the financial impact of a brand's most relevant influencers.

Predictive Science offers a combination of big data, proprietary algorithms and a team of analysts to help clients understand their audiences' behavior. The firm's new 'Influencer Mapping Solution' has been designed to help marketers understand brand influencers, potential purchasers, and actual and potential revenue impacts.

Using the tool, the firm finds actual customers who are talking about a specific product, brand or campaign, and tracks the specific people who influenced them. Influencers can be tracked across hundreds of variables including geographic boundaries, personas, and product interest. In addition, clients are able to use the solution to engage with a wide range of influencer type such as national brands, Internet celebrities, businesses and community members.

Neal Varner (pictured), Predictive Science Data Scientist, comments: 'Most Influencer solutions start with broad categories of lifestyle or interest affinities and then identify individuals with lots of followers in those areas. This assumes that just because someone has a lot of followers, that they have influence. Through this launch, we can tell you, by influencer, the amount of revenue they've influenced, as well as the demographic profile of those being influenced.'

Web site: www.predictivescience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.