Better Q2 for Ipsos

Ipsos has announced first half revenue of EUR 1,155.0 million, including a return to organic growth (0.7%) in the second quarter. Europe and the Americas drove the improvement while APAC revenues declined.

Reported revenue growth of 1.0% for Q2 was boosted by an increase in scope (acquisitions etc) but dragged back around the same amount by currency effects due to the depreciating dollar.




By Region
Organic growth returned in both EMEA and the Americas, in the second quarter. In Europe the integration of Germany's infas boosted the reported figures, and half year organic growth reached 1.8%. Good results in most of continental Europe and the Middle East were offset by a decline in activity in France, where the political climate 'significantly penalized' Ipsos' Public Affairs service line. An improved performance in the US (organic growth of 0.5% Q2) reflects measures taken by the new management team which Ipsos says 'are beginning to bear fruit.'

In its Asia-Pacific region, the firm says the lack of recovery in China, along with a decrease in Public Affairs activities following a number of election periods in the region in 2024, has resulted in a fall in revenues.




By Business Line




In terms of audiences / 'Service Lines', Ipsos' work among citizens fell 8.7% in the quarter, while service lines dedicated to consumers and clients and employees declined and grew by around half a percentage point, respectively. The doctors and patients line grew fast - organic growth of about 5% over the half-year and a number of new studies in emerging areas getting underway. DIY platform Ipsos.Digital has added new solutions and continues its strong growth (26% in the first half), with an operating margin level about twice that of the Group.


Group CEO Ben Page comments, 'Our performance in the second quarter is marked by a return to organic growth and by encouraging signs of improvement in the United States. We are also continuing our acquisitions policy and our investments in technology and Artificial Intelligence. While we remain cautious in the current macroeconomic and political context, we confirm our objectives for 2025, namely organic growth higher than that of 2024 and an operating margin of around 13% at constant scope.'

Home page: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.