Users of Google Consumer Surveys will now be able to view and analyse results via a new platform developed by analytics and reporting software firm MarketSight, following a partnership between the two companies.
Current users of Google Consumer Surveys can use the new platform to access MarketSight's solution for creating crosstabs, performing statistical tests, creating interactive charts and dashboards, and sharing results online. Users can also export charts to PowerPoint, crosstabs to Excel, and share everything online using MarketSight's free Key Findings feature.
MarketSight CEO Michael DeNitto (pictured) comments: 'Google Consumer Surveys provides an incredible resource to market researchers and other marketing professionals looking for fast, representative answers to questions about their markets. Now, with our integrated solution, Google Consumer Surveys users can pull their survey data directly into MarketSight for analysis and presentation'.
Web sites: www.marketsight.com and www.google.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.