nuaxia, the new venture from former Synovate UK CEO Peter Chopra, has officially rolled out of stealth with the launch of a short multimedia survey platform for healthcare professionals.
Last month, the firm raised £1m in a seed round of funding, which has now been used to launch its self-serve automated platform. Chopra (pictured) says this can be used to launch questions in minutes, with results 'dashboarded' in a few hours. The service, which has been designed around mobile devices, specifically to gather opinion from physicians and other healthcare professional respondents, already has more than one million members.
Chopra says of the launch: 'I am delighted to be able to announce the development of our platform, databases and the launch of our first service in such a short timeframe. We are advocates of using technology to empower our clients and members and for a business model that respects the way that our behaviour has evolved. We now have a demonstration of that ethos with our new product launch'.
Web site: www.nuaxia.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.