Simmons and RealityMine Link for Cross-Media Insights

US consumer intelligence company Simmons Research has partnered with mobile research technology firm RealityMine, to launch a joint solution helping brands and media companies create and measure cross-platform media campaigns.

The new 'TouchPoints/Simmons Fusion' brings together RealityMine's media usage study TouchPoints, with Simmons' National Consumer Study (NCS). By merging insights on consumer psychographics, lifestyle and brand preferences, attitudes and intent with media consumption patterns across devices and platforms throughout the day, the partners say the new service can provide brands and media companies with the insights they need to plan and execute multi-platform campaigns.

Steve Dennen, Head of Partnership at Simmons, says his firm is excited to work with RealityMine to bring the solution to market for the benefit of its brand, agency, and media clients. Joanne Van der Burgt, EVP Media at RealityMine, adds: 'TouchPoints/Simmons will provide the USA media industry with data to understand the everyday life of a consumer and how media fits into their day or week. Combined with Simmons NCS data, this new solution will provide insight into the contribution each media has within a campaign, as well as the synergy between the different media brands and channels'.

Web sites: www.simmonsresearch.com and www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.