Attest Unveils Brand Intelligence Tools

London-based company Attest has launched two new tools - Brand Intelligence Essentials and 360° - to help brands understand their position in the market.

Attest was founded in mid-2015 by Jeremy King and Tony Hunter, and launched out of beta a year later. In April, the firm secured a further $3.1m in funding, to roll out the full version of its platform, and expand its offering to new sectors. More recently, the company has completed several integrations across audience networks, creating reach to more than 70 million consumers in up to 80 countries.

The new Brand Intelligence products have been designed to provide an independent, platform-agnostic baseline on which to measure brand strength, as well as a qualitative understanding of market and consumer drivers. In addition, a range of one-click templates have been released, to enable users to launch surveys on topics ranging from pricing to consumer motivations, and brand tracking to competitive intelligence.

King (pictured) comments: 'These releases have positioned us to be a truly world-class provider of on-demand intelligence for global brands of any size and scale. The combination of simplicity, speed, analytical power and huge scale makes Attest a compelling addition for any B2C business'.

Web site: www.askattest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.