Launch of Personalized Ad Platform Influ2

In the US, tech entrepreneurs Dmitri Lisitski and Vladimir Mikhalko have set up a machine learning-based platform called Influ2, which generates and sends personalized advertising on behalf of B2B marketers on an individual basis.

Users can create the list of individuals whom they want to approach based on the data they have in their internal CRM systems. From there, they can individually target decision-makers such as CEOs and CFOs, and track results to see who specifically clicked on content, how many times they interacted with the content and the time of day when they engaged. According to the founders, this specific information allows B2B companies to better understand which decision makers are engaging with content and who the potential buyers are.

Commenting on the reason behind the launch, the pair said: 'We grew tired of seeing an ad of a refrigerator, we already bought last month. That is when we realized - useful bits of information that we actually want to see can't reach us through the informational noise of irrelevant ads. We've challenged ourselves to create a platform that would solve this problem. We've put our obsession with data, AI-models and all things tech to use and we did it, we've created Influ2. A platform that helps to preserve the ecosystem of advertising by showing relevant ads to relevant people'.

Web site: www.influ2.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.