Cross-media measurement specialist Verto Analytics has raised $13.4m in growth financing, which it will use to fuel continued growth in the media measurement market, and boost its customer success program, its commercial account management, and its Helsinki-based Verto Data Lab.
Verto's measurement services include its syndicated Cross-Media Watch and mobile / multi-screen consumer behavior measure App Watch. Last year, the firm launched a solution called SmartPoll, which collects consumers' second-by-second cross-device activity via the Verto Smart App, tracking their behaviour on a 24/7 basis. The firm also launched a product called Audience Profiles, which promises publishers in the US and Europe data on consumer behavior, demographics and device usage, plus competitive insights all in one package.
New funding has been led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of Invision. In this round Verto also welcomed venture investments from a variety of pre-IPO and growth stage venture funds in Finland, where it is headquartered; and the US, where it maintains commercial hubs in San Francisco, Seattle, Cincinnati, and New York City.
CEO and founder Hannu Verkasalo (pictured) comments: 'The new round will equip us with capital for deals and investments that will ultimately help launch new services, improve customer operations, and penetrate new segments where Verto's cross-platform audience measurement data is needed. With some of our trusted previous investors joining this round, together with a healthy influx of new investors, we are well positioned to continue growing our business within key target verticals as well as shift focus towards brands, advertisers, and agencies, taking measurable steps to keep customers at the center of our attention'.
Web site: www.vertoanalytics.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.