Motif Hires Kevin Ford as Head of Data Solutions

London-based insights agency Motif has appointed former ORC exec Kevin Ford as Head of Data Solutions.

The company, which also has offices in Bristol and Edinburgh and until recently, was known as Network Research, specialises in understanding how businesses can commercialise loyalty across all industry sectors. Using its Loyalty Landscape Framework, Motif helps businesses interpret loyalty and find new ways of unlocking growth, as well as nurturing closer relationships with customers.

Ford (pictured) joins after four years at ORC International, where he latterly served as Head of UK Research Solutions and Global Leader for Brand Research. Prior to this, he worked at NatCen as Global Head of Research Solutions, Hall & Partners as Global Head of Research Solutions, and Harris Interactive as European Head of Solutions. He spent the first 25 years of his career at RSL/IPSOS, starting as a graduate trainee and rising to International Director and later Head of Innovation and Marketing Sciences.

Commenting on the appointment, MD Ginny Monk said: 'We're delighted to welcome Kevin to our thriving team. His skill set is exceptionally relevant for our clients looking for expert advice and understanding on why loyalty is such a critical driver of business performance. Kevin's core focus will be on championing data science and advanced analytics as we continue to deliver best in class approaches and techniques.'

Web site: www.thisismotif.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.