Ipsos MMA Re-Appoints Michael Bertie

In the US, Ipsos-owned MMA (Marketing Management Analytics) has welcomed Michael Bertie back to the company as Senior Vice President of Analytic Consulting.

New York-based MMA provides analytics technology and consulting to help firms with marketing mix, pricing and sales force effectiveness. Bertie (pictured) left in 2012, to join analytics tech provider MarketShare as Director of Strategy, prior to MarketShare's 2015 acquisition by consumer data provider Neustar, where he latterly served as Group Director, Advisory Services. Before this, he spent more than five years at MMA as Senior Director, Client Service Analytics, having earlier worked for Marketing Corporation of America.

Commenting on Bertie's return, CEO Pat Cummings said: 'As MMA has more than quadrupled the business over the past few years, we have sought out the most elite talent to take on leadership roles and ensure ongoing success in meeting client needs and driving results. Michael has a strong track record as an exceptional client service leader and is a well-known expert in the industry'.

Web site: www.mma.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.