Kynetec b2 Buys CATI Call Centre JTL

Full service agency Kynetec b2 has acquired Ronse, Belgium-based CATI call centre JTL. Terms of the deal have not been disclosed.

The acquisition includes JTL's team of around 30 interviewers, who specialise in hard-to-reach audiences such as cabinet ministers, telecom/IT managers, CEOs, financial managers, medical specialists and marketing/communication managers. The team is able to interview in Dutch and French, and can reach multi-country decision-makers and influencers across Belgium, France and the Netherlands. The deal will also support interviewing for specialist B2C audiences, while providing additional interviewing capacity for Kynetec Group's core agriculture and animal health markets.

In addition to supporting Kynetec b2, the JTL call centre will remain an independent unit and will continue to provide CATI services to other market research agencies in Belgium and beyond. Dominique Vanmarsenille (pictured), Executive Director at Kynetec b2 comments: 'JTL has been one of our strategic partners for many years, providing excellent work by interviewing hard to reach target audiences. Bringing the expertise of JTL into the Kynetec group enables us to continue to build our market research capabilities, providing additional value and speed for our clients'.

Web sites: www.kynetecb2.com and www.jtl-research.be .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.