In the US, Market Strategies International-Morpace has rebranded as 'Escalent'. The new name comes from the word 'escalate', which the firm says reflects its mission to help organizations accelerate, develop and grow.
Two agencies - Morpace and Market Strategies International - were acquired and merged last summer by private equity firm STG (Symphony Technology Group). The new firm is headquartered in Livonia, MI and combines proprietary data capture methods and technologies with industry expertise and a visualization toolset.
CEO Melissa Sauter (pictured) comments: 'Organizations in every industry are facing transformation and disruption due to new business models, new product categories and the rapid pace of change. Escalent helps clients navigate these changes by gathering and providing insights into human behavior - quickly and innovatively - to build brands, enhance customer experiences and develop winning products'.
Web site: www.escalent.co .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.