Comscore Launches Brand Survey Lift in Six New Markets

Comscore has rolled out its Brand Survey Lift ad impact evaluation solution to six international markets - Brazil, Canada, India, Mexico, Spain and the UK.

Brand Survey Lift is a survey-based solution that measures the overall branding impact of a campaign, as well as the specific lift contribution by publisher, data provider and creative. The solution uses real campaign delivery insights to calculate and weight survey responses; and Comscore's Smart Lift methodology to optimize campaigns and eliminate wasted ad spend. Available in the US since 2009, the tool is designed to help marketers and publishers better evaluate the impact of advertising on branding measures such as awareness, favorability, recall and purchase intent.

Chris Wilson (pictured), Chief Commercial Officer, comments: 'We're thrilled to introduce Brand Survey Lift to our marketing and publishing clients in international markets, as the expansion of this solution marks an important step for the company and the industry as a whole. We continue to see momentum behind marketing impact measurement, and we remain committed to helping our partners confidently evaluate campaigns so they can better plan and optimize their content and advertising decisions'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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