Lev Taps Datorama to Launch Marketing Performance Arm

Marketing technology consultancy Lev has partnered with Salesforce-owned marketing intelligence provider Datorama, to launch a Marketing Performance Management practice which will help customers measure marketing effectiveness.

The new practice offers a range of solutions to help brands create customer experiences and drive growth; all enabled by Datorama, which helps brands and agencies understand the effectiveness of their marketing investments and optimize in real-time. Datorama enables companies to bring together all of their marketing data from different channels, campaigns and regions, to uncover insights and take action.

Justin Fite (pictured), Chief Sales Officer at Lev, comments: 'After working with hundreds of professional marketing teams to maximize impact using the Salesforce platform, we're encouraged to see how Datorama can harness the power of analytics and real-time data to drive marketing impact. We are excited to continue to help brands leverage this exciting technology.'

Web sites: www.levdigital.com , www.salesforce.com and www.datorama.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.