Amsterdam-headquartered consumer insights solutions provider Veylinx has opened its first US office in Brooklyn, New York, where it has appointed former Pollfish exec Nihad Zahri as US Business Development Director.
Veylinx, which also has a development hub in Marrakech, uses insights collected from auctions and questionnaires to help clients with their innovation development and testing initiatives, providing companies with insights into concept potential, price optimization, volume metric forecasting, and target groups. The firm says its new office is being opened to support the growing demand from multinational campaigns.
Zahri (pictured) joins from mobile survey network Pollfish, where she latterly served as Account Manager, having previously worked in a business development role, focusing on brand direct companies. Earlier, she worked for human behavioral analysis firm Poplr as Business Development, Marketing Lead.
CCO Rainier Van Rietschoten comments: 'After months of planning we're delighted to open our New York office. Since the beginning of Veylinx we've been very internationally focused. Today 95% of our business is with multinational companies and we've conducted research in over 30 countries. Opening our first US office allows us to efficiently service our US clients and puts us in good shape as we continue to grow and deepen our relationships with global companies.'
Web site: www.veylinx.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.