SRAX Debuts Offer to Target 'Luxury Consumers'

In the US, digital marketing and consumer data management platform SRAX has launched a new offering, to help clients target and reach luxury consumers at luxury retail stores, and 'high-end' art, music, film, fashion and sports events.

SRAX has developed technology which analyses data to reveal brands' core consumers and their characteristics across marketing channels, including blockchain ID graph technology platform BIGtoken, which powers a consumer-managed data marketplace. Through its new SRAX Lux service, the firm will work with national luxury publishers to develop luxury shopper audience segments. According to the company, these partnerships will provide 'unrivaled audience intelligence', to reach and engage with America's most affluent metropolitan consumers.

CEO and founder Christopher Miglino (pictured) comments: 'Luxury consumers' behavior is quickly evolving due to everything from changing demographics and digital engagement to shifting values and priorities and new influencers. With SRAX Lux, luxury brands can engage their ideal luxury audience and stay ahead of these market shifts.'


Web site: www.srax.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.