Nielsen Podcast Listener Buying Power Service Rolls Out

Nielsen has launched the 'Nielsen Podcast Listener Buying Power Service', enabling clients to profile shows using program titles collected from subscribers, in order to connect specific types of listeners with particular advertisers and specific program-level insights.

The new service taps into Nielsen Scarborough's in-depth consumer behavior data on thousands of categories, covering local shopping, product purchasing, lifestyle and media usage. This provides a sample of nearly 30,000 respondents, who are asked targeted questions on their podcast listening habits. Additionally, the service covers twelve podcast genres, over 2,000 retail / plan-to-buy categories and hundreds of advertisers, with specific brand names across sectors such as insurance, automotive, quick service restaurants, and home improvement retailers. Reports will be released twice per year.

Brad Kelly (pictured), MD, Nielsen Audio, comments: 'As the audio landscape continues to evolve, podcasting is winning the attention of American consumers as another powerful tool in audio's arsenal. This ground-breaking service is growing podcasting beyond direct response by profiling specific brands, leading the way into the future of podcasting.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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