Beanstalk and Buzz Radar Team Up for New US Unit

Dallas-based full-service agency Beanstalk Digital has expanded its offering with the launch of a new data arm, Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy and fuelled by a partnership with London-based AI-driven social media analyst Buzz Radar.

Beanstalk Digital, established just over ten years ago, provides strategy, marketing, design, UX/UI and development services. The new unit will deliver real-time insights and innovative technologies to clients through AI-driven marketing and audience intelligence, using both a simple visualization platform and bespoke AI-based reports available on request.

Murphy (pictured) says becoming Buzz Radar's exclusive, strategic provider for North America will 'completely change the game for [the firm's] client-partners', and explains: 'The strength in social and audience intelligence from the Buzz Radar partnership will help brands create truly powerful campaigns based on historical and real-time customer data to predict future actions'. Patrick Charlton, the British firm's Director and co-founder, comments: 'We're really excited to be partnering with Beanstalk Digital to combine our talents and uncover the next generation of AI-driven social and audience insights for US brands. We've spent a long time planning our move into the US and we think the Buzz Radar platform, combined with the considerable digital marketing expertise of Beanstalk Digital, will provide US brands with the most advanced and interactive insights into their consumers possible'.

Web sites: www.beanstalkdigital.com , www.beanstalkpredictive.com and www.buzzradar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.