Kantar has launched a dedicated analytics practice in Australia, to help local clients solve business problems using a range of data sources.
Kantar's analytics practice brings together a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers to integrate consumer insights with client customer data and a broad range of third-party sources. To support the launch, Kantar is investing in a ten-strong Australian team, led by Business Intelligence Director John Cucka (pictured), who has been with Kantar for nearly nine years after previous roles at Pollinate, Jigsaw, and The Leading Edge. He is supported by Jarrod Payne who has been promoted to Consulting Director from his previous role of Head of Brand Strategy and Brand Z™ Australia; Rob Kramer as Analytics Consultant; and Yichao Sun as Senior Project Manager.
Commenting on the launch, Kantar Australia Chief Commercial Officer Jonathan Sinton says: 'We've always had a brilliant analytics team here in Australia, but clients have typically accessed them through our research teams. The launch of this dedicated analytics practice now gives clients direct access to the team to solve any form of analytical problem. We have invested significantly in data integration platforms, artificial intelligence and machine learning over the past few years and have a number of the world's leading analytical solutions. We're looking forward to introducing these into the Australian market.'
Web site: www.kantaraustralia.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.