US Cannabis Data Firm Headset Expands to Canada

US-based cannabis industry data and analytics provider Headset is launching its competitive intelligence tool, Headset Insights, in Canada.

Headset collects and analyzes consumer transaction information, with models and dashboards designed to help cannabis retailers better optimize their day-to-day operations. In addition, the firm collects receipt-level sales data to enable product manufacturers, processors and distributors to identify trends and collaborate with retail customers. Earlier this year, Nielsen partnered with Headset to deliver insights to CPG manufacturers, and the partnership was then extended to the Canadian market through an alliance with management consultancy Deloitte.

In Canada, recreational cannabis has been legal since October 2018, and the firm will now measure all categories and subcategories currently available in the country (flower, pre-roll, oil, and capsules) and will incorporate new formats rolling out as regulation changes. The tool will initially be introduced in Alberta.

CEO and founder Cy Scott (pictured) comments: 'After the success we've experienced in the US, we're excited to bring Headset Insights to the Canadian market, thanks to the efforts of our team and through our strategic alliance with Nielsen and Deloitte. With its own unique rules and restrictions, our data already shows that the Canadian market behaves significantly different than US recreational markets. Understanding those nuances will be key for incumbent and new players to maximize their potential for success'.

Web site: www.headset.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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