Anaplan Buys B2B Customer Intelligence Firm Mintigo

Business performance management software company Anaplan has acquired AI-powered B2B customer intelligence platform Mintigo for an undisclosed sum.

Mintigo's platform provides a 'holistic view' of where customers are in the buyer journey, and guides marketing and sales teams on who to target and when to engage. Its self-serve SaaS platform allows revenue teams to discover their total addressable market, build target audiences around insights, and plan campaigns at scale. Since it launched in 2009, the company has raised more than $50m in funding.

Its new owner is San Francisco-based Anaplan, which boasts a network of twenty offices and offers a platform to connect people, data and plans across every business function. Mintigo's predictive capabilities will now be embedded into Anaplan's software, enabling customers to gain access to more data and recommendations to support decision making - particularly when conducting activities such as account segmentation, ideal customer profile analysis, and forecasting.

Frank Calderoni (pictured), President, Chairman and CEO of Anaplan, comments: 'Mintigo brings strong expertise in data science and machine learning automation. Mintigo's exceptional talent will strengthen our position as a leader in the category of connected planning by augmenting and elevating the predictive capabilities of our solutions, while accelerating towards our vision for an AI-enabled platform'.

Web sites: www.anaplan.com and www.mintigo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.