Probst Joins Ipsos as SVP Brand & Creative Excellence

In the US, Ipsos has appointed former Kantar/Dynata exec Emmanuel Probst as Senior Vice President - Brand & Creative Excellence, to help clients measure how brands and consumers connect through content, communication and media.

Probst (pictured) joins after nearly four years at WPP-owned Kantar, where he served as VP - Media & Content. Prior to this, he worked for Dynata - initially at Research Now as Client Development Director and later as Director, Advertising & Audience Measurement Solutions and he was VP of Retail at InMoment; having begun his MR career at Market Probe.

In addition, Probst is the author of: 'Brand Hacks - How to Build Brands by Fulfilling the Human Quest for Meaning'. He also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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