London-based research and analytics company YouGov has added a new partner in Japan, long-established agency Nippon Research Centre (NRC). The move extends its new affiliate Global Partnerships Programme across APAC.
NRC has worked in the custom research sector since 1960 and is in Japan's top ten agencies, with its own proprietary panel, and is a member of WiN, the Worldwide Independent Network of Market Research (www.winmr.com/who-we-are ). The Partnerships Programme focuses on what YouGov calls the fast-growing regions of APAC, Europe and South Africa, and already includes a similar relationship with a Russian company, Online Market Intelligence (OMI). Partners can offer YouGov products and solutions, while maintaining their own independent panel, interconnecting data sets and linking data back to the YouGovCube data library.
Group CEO Stephan Shakespeare (pictured) comments: 'As we continue our growth at YouGov, we are excited to expand our reach into new markets. Our affiliate partners, recognised as leaders in the online market research sector, obtain access to YouGov technology platforms and suite of data products. As well, the programme connects partners with YouGov's developed infrastructure, assisting them to grow their business and expand their client base, while establishing the YouGov brand locally'.
With a proprietary global panel of over 7 million people and operations in the UK, North America, Europe, the Nordics, the Middle East and Asia Pacific, YouGov is on the web at www.yougov.com . Its new Partner can be found at www.nrc.co.jp/english .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.