Adjust Buys F.O.X. Smartphone Ad Measurement Tool

Mobile measurement and fraud prevention specialist Adjust has acquired the Force Operation X (F.O.X) smartphone advertising effectiveness measurement tool from its creator, Japanese marketing agency CyberZ. Terms of the deal have not been disclosed.

According to Adjust, F.O.X was the first tool developed in Japan for in-app ad tracking and measurement, and is an official partner for both Facebook Mobile Measurement and Twitter. The tool analyzes the effectiveness of smartphone advertising via both app downloads and actions, and measurement of effect based on users' behavioral characteristics, including lifetime value measurement.

Adjust established its Japanese operations in 2014, and has since acquired data aggregation platform Acquired.io and cybersecurity and AI startup Unbotify. In June, Adjust raised $227m in a new round of funding, which it is using to invest in its product, bolster talent acquisition, and strengthen market share in new and existing regions - including the Japanese market.

Country Manager Japan Naoki Sassa (pictured) comments: 'There are a lot of clear synergies between Adjust and CyberZ, and the company's international outlook and commitment to innovation makes it a natural fit for Adjust. As one of Japan's leading advertising agencies, it's an honor to enter into a strategic partnership with CyberAgent Group and further cement our position in the Japanese market'.

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.