WiseWorks Hires former Dynata Exec for Munich Launch

Toronto, Canada-based online sample and market research technology specialist WiseWorks has opened an office in Munich, Germany, where it has appointed former Dynata exec Pratik Sharma as Chief Operating Officer.

WiseWorks, which was founded in 2012, boasts proprietary specialty panels in more than 25 countries, specializing in B2B sample and harder to reach consumer segments like 'moms with babies', ethnic groups and specific ailments. The firm has offices in New York, Singapore, and two locations in India - Ahmedabad and New Delhi.

Sharma joins with more than seventeen years' insight and research industry experience. Most recently, he was MD for Critical Mix / Dynata, responsible for creating the European arm of Critical Mix and leading a team of more than 60 across the continent. Prior to this, he held senior positions at Toluna, Ciao Surveys and Greenfield Online.

Commenting on the appointment, CEO Gaurav Agarwal said: 'We are happy to have a veteran in the industry, to be a part of our family. His proven track record and client development expertise will be leveraged to help strengthen our successful client-centric service model. Pratik will work closely with all teams, to get oriented and help us scale the business globally'.

Web site: www.wiseworksresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.