RealityMine Adds Social Media Advertising Measure

Mobile research tech firm RealityMine has launched a feature called 'RealLife Social', giving researchers a window on the ads and sponsored content that opted-in users are exposed to on social media.

RealityMine, which has UK offices in Manchester and London, and international operations in New York, Stockholm and Sydney, provides individual level mobile usage data via its RealityMeter data collection tool. Following upgrades to the latters' technology, RealityMine can now capture data on the advertisements that have been served to opted-in users on popular social media platforms. RealLife Social will deliver a standardized, single source view of advertising exposure data across social media platforms. Data returned to clients will include information such as name of the advertiser, their domain, time on screen that the advertisement was viewed, copy within the ad, and text associated with call to action messaging.

Billy Grant (pictured), Head of Product, comments: 'With social media advertising spend forecast to grow to $US 125 billion by 2023, gaining an improved understanding of the value of this advertising spend in driving conversion is more important than ever. RealLife Social will provide our clients with an easy to use feed that lifts the lid on the competitive advertising landscape within walled-garden platforms, closing a significant insight gap'.

Web site: www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.