Merkle Launches 'Archie' Scalable Analytics Solution

In the US, data-driven performance marketing agency Merkle has launched a solution called Archie, providing users with cross-channel media and marketing insights.

Archie offers campaign reporting in a collaborative analytics environment, allowing 'advanced and unified' performance measurement across media and CRM channels. Marketers can begin with basic or advanced campaign reporting and are provided options to adjust and expand reports based on the organization's needs. According to Merkle, clients using Archie have already experienced seven times faster speed in reporting and insights.

Alex Yoder (pictured), EVP of Analytics, comments: 'We leverage Archie to understand basic insights, set benchmarks, help align internal stakeholders, and deliver quick wins. Within the solution, we can dramatically advance the discovery of complex analytical modeling on the same data set. We use Archie to help clients swiftly stand up marketing campaign reporting and deliver advanced measurement like attribution, media mix modeling, connected attribution, and customer journey analytics'.

Web site: www.merkleinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.