Gongos Opens Strategy and Implementation Practice

US-based research agency Gongos has opened a Strategy & Implementation practice, to help BtoC and BtoB organizations develop and embed customer-centric strategies into their organizations. The new division will be led by Amy Perifanos in the role of Vice President, Strategy & Implementation.

Gongos specializes in helping cross-functional teams gain and apply consumer insights, convert decisions into action, and manage organizational change. Its new practice focuses on competencies that support change management, employee experience and human-centered innovation. Perifanos (pictured) joined the company nearly twelve years ago, and most recently led the Design & Creative Communication practice. The latter will now be led by Creative Director Alex Awn, who joined the company in April.

In her new role, Perifanos is responsible for leading a team of business strategists, change management and implementation experts, and trend specialists who apply consultative approaches to developing customer-centered growth strategies. President & CEO Camille Nicita comments: 'Organizations are all in different places in their evolution toward operationalizing customer centricity. Combined with our consumer insights heritage, these two practice areas enable us to help our clients more comprehensively plan, adopt and activate against their customer-centric visions'.

Web site: www.gongos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.