Burrelles and Talkwalker in Social Media Listening Deal

In the US, media intelligence firm Burrelles has partnered with social media listening and analytics company Talkwalker, to help clients gain insights into complex media trends.

Burrelles provides a wide range of products and services that combine analysis and technology applied to proprietary data covering the national media landscape. Talkwalker's social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social media networks, news web sites, blogs and forums in 187 languages. Through the partnership, Burrelles' clients will have access to Talkwalker's products and services as part of the former firm's media monitoring and analytics platform.

Chaz Waggoner (pictured), CEO of Burrelles, comments: 'Our partnership with Talkwalker is a natural next step in providing a singular, seamless point of access to media data across traditional, digital and social (media) channels. Talkwalker's sophisticated technology and commitment to customer service mirror Burrelles' core values and forward focus, and we are confident this partnership will prove invaluable as we embark on our next chapter.'

Web sites: www.burrelles.com and www.talkwalker.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.