Firms Link for Enhanced OTT Campaign Audience Targeting

US-based TV audience measurement firm Tru Optik has partnered with streaming TV and video ad buying platform JamLoop, to offer audience-based targeting capabilities built specifically for over-the-top (OTT) and connected TV (CTV).

Tru Optik's platform enables users to deliver cross-screen targeting and attribution, by combining census-level OTT viewer data with third party demographic, lifestyle and purchase data. The firm's approach uses household-level signals - including CTV device signatures - that enable targeting and measurement across all smart TV, gaming console and connected devices. In addition, its OTT Data Marketplace is synced to Tru Optik's patented Household Graph of more than 80 million homes, representing nearly 95 percent of US viewers of ad-supported OTT content.

Powered by Tru Optik's marketplace, media companies and advertisers are able to use JamLoop's audience targeting solution to reach television viewers consuming content across streaming apps, ad-based video on demand (AVOD) and broadcast and cable networks. In addition, JamLoop's real-time reporting dashboard will now enable media buyers to uncover exactly which audience segments their campaigns are reaching.

Frans Vermeulen (pictured), COO of Tru Optik, comments: 'With OTT fast becoming the main form of professionally produced television consumption in the US, local and national advertisers are developing new media buying strategies to reach consumers within this landscape. JamLoop's proprietary buying platform - which now integrates Tru Optik Identity Resolution and OTT Data Marketplace - provides these advertisers with the ability to buy targeted, measurable and brand-safe premium video inventory, as well as offering transparency regarding audience reach and frequency during and after campaigns have run.'

Web sites: www.truoptik.com and www.jamloop.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.