German Launch for DVJ Insights

Dutch full service agency DVJ Insights has opened an office in Hamburg, and appointed GfK veterans Erk Maassen and Stephan Knäble as Managing Partners, to lead and develop it.

DVJ, which also has a location in the UK, says the new office will 'support its European focus' and help meet the needs of clients in Germany. It will also launch its brand growth study - a large-scale study amongst marketers on the ingredients for brand growth - in the German market.

Maassen (pictured right) spent nine years at Nielsen and then six and a half at GfK, most recently as Commercial Director. Knäble (left) worked on the launch of GfK's Cross Media Link panel for the optimisation of cross media campaigns, and more recently as Global VP GfK Consumer Panels.

Chief Executive Lucas Hulsebos comments: 'It's great to see how our growth as a company has led to the further expansion of our activities in Germany and Europe. With the opening of an office in Hamburg we are even better able to facilitate our German and international clients and projects with the help of a strong, driven and well-known team in the market. It also enables us to expand our Academic Board activities in Germany, as well as our Ingredients for Brand Growth Concept, which we will organise with our partner Werben & Verkaufen'.

Web site: www.dvjresearchgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.