TVSquared Debuts Australian Ad Insights Report

Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has rolled out its TV Performance Insights Report for Australian advertisers.

The firm expanded to Australia two years ago with the opening of an office in Sydney. The new report reveals television's highest and lowest performing days, dayparts, creative lengths and genres. Using data from its ADvantage TV attribution analytics platform, TVSquared analyzed a year's worth of TV ad spend and more than 200,000 spots. Weather and music-related programming drove strong response, while 30-second spots led in terms of performance and cost effectiveness, and weekday breakfast was the strongest performing daypart, with response rates of more than 200% above average.

Mark Hudson (pictured), Head of Business Intelligence, comments: 'Data, technology and the rise of platform-backed insights are changing the conversation around TV, making it more about outcomes and performance. While performance is going to look differently for every advertiser, these insights illustrate that consistent measurement and optimization are key to ensuring that TV drives impactful, ongoing response, whether it's sales, web site traffic, app activity, search, registrations or any other KPI'.

Web site: www.tvsquared.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.