Beano Studios Launches Kids and Youth Omnibus

In London, kids entertainment company Beano Studios has launched a kids and youth omnibus service through its insight consultancy, the Beano Brain.

Beano Studios creates and delivers entertainment for kids of all ages worldwide, across TV, digital content, theatrical projects, consumer products, and its legendary comic and annual. Its new Beano Brain Omnibus is delivered through the GDPR Kids and COPPA-compliant Beano.com web site, used by 800,000 users in the UK and US each month. Using games, quizzes, and bespoke questions, the omnibus enables brands to access answers to their questions directly from kids and teens. Insight is available on-demand, with answers returned in as little as 48 hours, sourced directly from a cross-section of kids aged between seven and fourteen, and weighted across region, gender and age.

The omnibus is the latest tool in the Beano Brain suite of services, which aims to provide 360-degree insight into the lives of kids, teens and their millennial parents. The team's researchers use observational and interactive techniques such as conducting home visits, running co-creation workshops and joining families on days out; and its Beano Trendspotter panel currently reaches 40+ kids and teens aged between seven and sixteen years. In addition, Beano Studios commissions longer form research projects.

Matt O'Mara (pictured), Chief Commercial Officer, Beano Studios, comments: 'Our new suite of research tools makes it easier than ever for us to understand kids and the influence they have within their families, the wider family dynamic and the world. We work tirelessly to understand their lives and we can impart our knowledge and provide this unique insight to marketers and brands'.

Web site: www.beanostudios.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.