UK-based emotion analytics specialist Realeyes has appointed Kyoko Tanaka to lead its Tokyo office.
The company was founded in 2007, now has a total of 75 employees across offices in New York, Boston, London, Tokyo and Budapest, and in addition to major end-user clients works for agencies including Ipsos, MarketCast and Publicis. It opened in Japan after a funding round raised $12.4m some nine months ago.
Realeyes recently appointed Joe Zahtila as Chief Revenue Officer, and Max Kalehoff as VP of Marketing. The firm's technology enables any mobile or front-facing camera to measure the emotions and attention levels of viewers as they watch content; and it has recently added new features allowing marketers to optimize their portfolio of video content according to attention and emotion impact.
Tanaka (pictured) brings twenty years of experience in branding and business development, including work for Renesas Electronics America and Marubeni Corporation. Now, as head of Japanese operations she is responsible for scaling Realeyes' East Asia operations in advance of product developments planned for that market.
CEO Mihkel Jäätma comments: 'Kyoko is joining Realeyes at an exciting time for the company as we prepare to launch new products and capabilities in 2020, including live streaming and gaming applications... Realeyes has been pioneering attention measurement at scale, and we're helping marketers harness content intelligence to create remarkable experiences that nurture stronger customer relationships'.
Web site: www.realeyes.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.