Consumer intelligence platform Toluna has appointed Ron Ruffinott as a Senior Research Solutions Consultant based in the company's US headquarters in Connecticut; while Dixit Chanana joins as Country Director in India, based in the Gurgaon office.
Ruffinott joins after seventeen years at Kantar, most recently leading a client service team focused on innovation and product development for both CPG (consumer packaged goods) and non-CPG clients. Earlier, he spent seven years at Moskowitz Jacobs, managing a team of researchers focused on product and concept, optimization and sensory research; and he began his MR career at Research International. In his new position, Ruffinott heads up the North American Research Solutions team.
Nick Langeveld, MD of North America, comments: 'We are focused on ensuring that we have the right people in the right places to achieve our goals and Ron's strong background in research fits the bill. Ron will help us progress our strategy to encourage more engagement from clients with the platforms by demonstrating just how valuable the insights are to sectors including CPG, media and entertainment, and healthcare to name just a few'.
Chanana brings more than twenty years of research insights experience across business development, client management and sales. Most recently, he worked for Karvy Insights, the MR arm of financial services provider the Karvy group, where as VP he was responsible for business analysis and strategy, and overseeing and managing client projects. Earlier, he spent a decade at Kantar IMRB, latterly as Group Business Director, before which he worked in business development at B2B magazine publisher ADI Media.
Ludo Milet, MD for Asia Pacific, adds: 'Dixit will be instrumental in developing our domestic business in India as we look to push growth in the country. He brings real ear-to-ground experience and knowledge that will enhance our team's understanding of consumer behavior so that we can grow our client base in key industries. It's great to have Dixit on board'.
Web site: www.tolunacorporate.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.