In the UK, consumer and sensory researcher MMR Group has acquired insights-driven creative agency Together, which specialises in branding, digital marketing, social media, communications and packaging design. Terms of the deal have not been disclosed.
Founded in 2006 by Nick Honey and Jonathan Turner, Nottingham-based Together produces creative work built on consumer insight and market understanding, for clients across the food and drink, leisure and hospitality, property and healthcare industries. The agency has a turnover of £2.3m, and a team of 26 providing expertise across marcoms areas including web development, UX/UI design, art direction, copywriting and social media strategy.
According to MMR, while strengthening its own market positioning and providing a platform for Together to develop into a global brand, the deal also compliments its previous acquisition of creative video and visual design agency Ideal Insight; creation of brand strategy consultancy Huxly; and its joint venture Cubo Innovation, a partnership with Food Innovation Solutions, launched to assist food and beverage innovation with prototyping and commercial feasibility assessment. In addition, the transaction expands MMR's team of 280 staff and £40m turnover, along with its presence in London, New York, Singapore and São Paulo. Honey and Turner will continue to lead Together, which will remain in Nottingham, with no planned staff changes.
MMR Global MD Mat Lintern comments: 'There are so many synergies for us to explore with this exciting acquisition. Our initial plan isn't to make radical changes, but to learn from each other, gradually creating an even more complete marketing and innovation toolkit for our clients to benefit from'.
Web sites: www.mmr-research.com and www.togetheragency.co.uk .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.