In San Francisco, mobile marketing and ad platform InMobi has appointed former Criteo exec Greg Archibald as SVP Media, North America.
InMobi's technology platforms help brands understand, identify and engage connected consumers. Last year, the firm announced it would be investing $100m over the next three years in its data management unit, TruFactor, to help telecoms companies transform raw, network-level mobile data into usable intelligence.
Archibald (pictured) joins with more than twenty years of experience leading teams across digital, mobile, data and ad tech. Most recently, he worked at ad targeting and retargeting specialist Criteo as EVP of the Americas, leading a 250-person sales and operations team. Earlier, he held senior-level positions at NinthDecimal, Datalogix, Yahoo and Intuit. In his new role, Archibald is tasked with helping InMobi accelerate platform adoption across brands and agencies.
Abhay Singhal, CEO, InMobi Marketing Cloud, comments: 'InMobi Marketing Cloud's mission is to power intelligent, mobile-first experiences on connected devices. North America is our largest and fastest-growing market, and we're excited to have Greg at the helm leading our team'.
Web site: www.inmobi.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.