Russell Re-joins Perspective as Operations Director

Paul Russell has re-joined data collection and research agency Perspective as Operations Director and a member of the Board.

Fully acquired in 2007 by B2B MR firm BDRC - itself bought by French research and consultancy company BVA Group in 2018 - Perspective offers a full range of data collection services for face-to-face, telephone, online and mystery shopping assignments, along with qualitative recruitment for focus groups and access to viewing facilities in central London. In addition, the company provides data processing services and advanced analytics, including big data.

Russell (pictured) re-joins after three years at research and insights management solutions company Epinion Research, where he served as Aviation Field Director, overseeing field management of more than 40 airports across Europe and Asia; and delivering data, to quota and budget targets through over 300 interviewers and field managers. He began his MR career at Rosslyn Research, before joining Conquest as Senior Field Controller, and then spent seven years at Perspective, where as Field Services Director he ran the Face to Face department.

In a statement, BDRC Marketing Director Robert Dodds said Perspective is delighted to have Russell back at the company.

Web site: www.perspectivemr.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.