DIY survey software company SurveyMonkey is combining its customer experience (CX) solutions from two recent acquisitions into one umbrella brand, known as the GetFeedback Suite.
Last year, the firm acquired CX management company GetFeedback, which offers software to help companies understand and improve their customer experience; and Voice of the Customer (VoC) tech provider Usabilla, which is used by clients to collect, analyze and act on real-time user feedback to improve their products and customer experience. The two businesses are now being integrated into the GetFeedback Suite, to help organizations use their customer and operational data to improve the overall customer experience. In the meantime, SurveyMonkey will continue to offer both GetFeedback and Usabilla to organizations globally while working to integrate the two product lines into a multi-channel CX offering.
Company President Tom Hale (pictured) comments: 'I am proud to bring the strength of two amazing products - GetFeedback and Usabilla, into one robust CX offering for customers. Our CX solutions provide the agility and value to disrupt the expensive, service-heavy offerings available in the market today. I look forward to helping our customers truly excel in CX and reach their full potential'.
Web site: www.surveymonkey.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.