Insight exchange and sample management platform Cint and online survey platform Survey2Connect (S2C) have partnered to launch a new solution called Survey2Connect Audience. Cint has also been selected to automate GfK's sampling operations.
The new Survey2Connect Audience product combines Cint's audience of 100 million consumers in more than 150 countries with S2C's multi-language platform support. Survey2Connect Audience uses Cint's demand APIs to enable clients to obtain estimates and initiate projects anytime, anywhere and with any budget. According to the firms, businesses can use it to uncover consumer insights in minutes or hours rather than weeks.
Specifically, users set up an MR project by selecting the most appropriate audience using profiling questions relating to region, education level, smartphone use and other metrics. They can then design a questionnaire by tapping into a library of more than 25 question types; and a real-time dashboard and crosstab monitoring of results enable them to export raw data to SPSS or Excel. S2C co-founder and CEO Yash Sultania says business users can access the complete suite of channels to reach out to their customers and target audiences.
Separately, Cint has been selected to help GfK step up its move towards adopting a programmatic approach to sample. Cint's solution will be introduced in GfK's European Project Management hub, combining GfK's own panels with a private marketplace of many of its strategic suppliers, alongside Cint's Open Exchange of 100+ million panellists.
Web sites: www.cint.com , www.survey2connect.com and www.gfk.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.