Further Debuts Free Qual Activity Templates

Online MR and technology company Further has launched three free-to-use qualitative research templates for projects relating to brand insight; communications testing; and insight and exploration for innovation/new product development.

Further provides online research communities (MROCs), plus ad hoc online qual and knowledge management solutions. The firm's Activity Library contains a suite of online templates, designed to uncover insights from its 'Together' community platform. Each activity has been developed by Further's team of senior researchers, and subsequently tried and tested across 'hundreds' of projects for major brands.

The new 'easy to use and customise' Activity Templates, with options for PDF and PPTX downloads, have been launched to provide deeper insights and save researchers time. They include a range of activities from 'warm-ups' and 'ice-breakers' to cultural immersion projects and concept testing, and are said to require less support and improve participant engagement.

CEO Stephen Cribbett (pictured) comments: 'The new activity templates fill the need for qual research to be more agile by using established protocols and concepts that have been developed by vastly experienced qualitative research directors. They enable researchers of all levels to quickly turn their ideas into action using tried and tested methods that have proven success in delivering new ideas and insight. Furthermore, we wanted to support the research community in making these free for everyone to access'.

Web site: www.go-further.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.