Kantar has rolled out a suite of innovation and product development solutions on its Marketplace automated research platform.
Based on the previous TNS eValuate products, the new suite includes automated concept and pack testing tools Product eValuate, Concept eValuate and Pack eValuate; and will later include automated idea screening tool Idea eValuate.
Concept eValuate identifies concepts with the most potential, while Pack eValuate helps identify 'winning designs' and optimise packaging. Product eValuate tests products quickly in a real home environment, tapping in to online community Home Tester Club's 2.4 million testers. Idea eValuate will shortlist ideas with the most potential, show how to improve the best ideas and get them ready for concept development by measuring implicit and explicit responses.
Kantar Marketplace CEO Will Galgey (pictured) comments: 'Speed to market with the right value proposition, that is meaningfully different, will determine success in challenging times. Great innovation now will accelerate recovery from the post-pandemic economic crisis, and equally importantly, strengthen the brand to grow faster over the long term. This new suite of tools on Kantar Marketplace is a great new capability for those companies and other innovators'.
Web site: www.kantar.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.