Middle East-based full service agency 4SiGHT Research & Analytics has appointed former Kantar exec Farooq Malik as Senior Director Client Servicing and Business Development.
The firm, which has offices in the UAE, Saudi Arabia, Kenya, Ivory Coast and Algeria, offers eye tracking research and customized delivery solutions across the MENA region. Two years ago, it launched a new consulting unit - 4SiGHT Drive - for the automotive and mobility sector.
Malik (pictured) joins after nine years at Kantar in Dubai, latterly as Head of Qualitative. In this role he led a team of consultants in Jeddah and Riyadh by remote management, driving business development and overseeing project delivery. He joined Kantar TNS in London in 2011, having spent the previous four years as a Research Consultant at Opinion Leader, and worked as a Senior Researcher at the Office for Public Management.
In his new role, Malik is tasked with delivering insights and advisory services to clients, nurturing client relationships, and helping grow the business in the Kingdom of Saudi Arabia. Commenting on the appointment, founder and CEO Adil AL-Najaei said: '4SiGHT is one of the fastest growing research agencies in MENA region with ambitious growth plans. Farooq's experience in Saudi Arabia will be of immense value in supporting our clients' insight requirements in the region'.
Web site: www.4sight-global.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.