DAN Appoints McCarthy for New Tech Alliances Role

In the UK, marcoms group Dentsu Aegis Network (DAN) has appointed Merkle exec Nick McCarthy to lead its new EMEA Global Technology Alliances team.

Established to bring all DAN technology expertise together, the new team will help create more integrated and scaled opportunities for clients, to deliver a total customer experience across interactions with a brand. McCarthy (pictured) joined DAN-owned data-driven marketing agency Merkle in 2017 as SVP EMEA Data Solutions, with responsibility for the creation and commercialisations of the firm's data products and partnerships in the EMEA region. He was previously Head of Data Partnerships at broadcaster Sky, and Client Development Director of customer intelligence business Sky IQ; and he held senior roles at Experian Integrated Marketing and Axciom.

The new rolem EMEA Alliances Director, has been created to develop an integrated business strategy with partners - primarily Adobe, Salesforce and Google - to help clients realise value from their technology investments. The team sits within the EMEA Growth Platform, which comprises the sales and marketing teams led by Margaret Wagner, the EMEA Chief Growth Officer for Merkle, and DAN's CRM Line of Business.

Commenting on the appointment, Wagner said: 'With expertise in strategy, sales and delivery of data driven solutions, Nick brings a strong complement of skills to the EMEA Global Tech Alliances team. Our alignment with strategic technology partners is a fundamental to accelerating our growth through technology and is crucial to delivering profitable outcomes for our clients. Nick is a fantastic choice to lead these partnerships in our fast growing EMEA business'.

Web site: www.dentsuaegisnetwork.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.