Acxiom Debuts Customer Data Platform Suite

Customer intelligence company Acxiom has launched a suite of customer data platform (CDP) solutions and services, designed to help marketers improve the success of their CDP initiatives.

The suite is part of Acxiom's recently launched portfolio of 'digital transformation solutions' called ConneCXions, which combines the firm's expertise in martech (including CDPs, identity and ethnical data use), with adtech applications. Acxiom has partnered with several CDP software providers to help implement and enhance the new suite, which includes services and solutions for CDP strategy and software selection; implementation, integration, and ongoing management; identity management for enhanced accuracy and reach; and audience insights and data for enhanced personalization. It also offers services for enterprise customer data management, marketing analytics and measurement.

David Skinner (pictured), Chief Strategy Officer, comments: 'Our CDP solutions and services, working with best-of-breed CDP partners, help brands optimize the investments they've already made or are about to make. Our ability to partner and integrate with a variety of martech and adtech providers makes Acxiom the ideal one-stop shop for orchestrating better marketing engagement for brands across earned, owned, and paid media'.

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.