New Leader for Ad Researchers IAG

US-based TV ad effectiveness ratings company IAG has announced the appointment of Barbara Zack as MD and Chief Strategic Officer. Zack was previously Executive VP, Director of Communication Insights for the Omnicom company, PHD USA.

Zack will oversee the development of IAG's research and data products, and work with clients to optimize the impact and ROI of their TV campaigns. At PHD, which is among the top 10 media companies worldwide, she took charge of media research and the strategic planning and buying for its US offices, and developed a proprietary suite of planning tools. She was previously Corporate Research Director for G+J USA, in charge of advertising effectiveness and consumer research; and held senior positions at Princeton-based Total Research, Time Warner's Six Flags Theme Parks, and Maritz Marketing Research.

Zack holds an MBA from St. Louis University and a BS in Quantitative Business Analysis from Penn State University, and is a participant on ARF and ESOMAR Program Committees.

Ken Orkin, co-CEO of IAG says that 'Barbara is one of the top media research minds in the industry and we're very excited about having her on our team. Her 15+ years of experience in consumer and media research will help IAG continue to deliver on its mission of providing unparalleled ad and product placement data to our customers'.

IAG's web site is at www.iagr.net

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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