Kantar has launched a survey solution called Accelerated Answers, which promises to deliver 'real insights from real consumers' in as little as six hours.
The new service is available to in-house research teams and agencies in 70 markets around the world. Project managed from start to finish, the service delivers tabulated data, answering five questions from 500 respondents. It can also offer fieldwork results for larger surveys, providing completes in 24 and 48 hours during weekdays, or weekend-only surveys.
The service comes with survey templates and sample audiences as required, designed to streamline programming, data processing and visualisation time by up to 50%. Surveys that need to be repeated often can be automated, including product comparisons, concept tests, campaign effectiveness and tracking research.
Marc Ryan, CTO for Kantar's Profiles division, comments: 'Accelerated Answers sets a new standard in delivering human understanding at speed. It also provides in-house and agency research teams with all the benefits of Kantar's programming tools and quality measures like Honesty Detector and machine learning-based fraud detection; and the Kantar Profiles Network of over 100 million respondents, including 45 million enhanced sample respondents'.
Web site: www.kantar.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.