Altiant Launches Faster Option for Affluent Polling

Stockholm-based affluent fieldwork specialist Altiant has launched LuxPoll, a new 'agile' product allowing researchers to collect one hundred validated interviews among affluent people in ten or more markets and receive actionable results back in 'days, not weeks'.

Altiant specializes in large scale quant research for luxury and wealth markets, providing affluent and high net worth sample through a proprietary panel, LuxuryOpinions; and a suite of fieldwork solutions for agencies and clients to conduct continuous tracking and ad hoc research.

The new survey will be powered by LuxuryOpinions, a global community created more than six years ago. Results can be analysed by five 'complimentary' background demographics, as standard, and users can add on features including data visualization & manipulation through the firm's interactive platform. LuxPoll can be used for rapid testing of hypotheses, checking of incidence rates or to gain insights supporting critical decision-making. A typical LuxPoll project can be delivered in 'as little as 72 hours', the firm says.

Founder and CEO Lars Long says of the launch: 'Senior Leaders often have to choose between quality and speed within luxury and wealth research, with LuxPoll, they have both'.

Altiant was previously known as Red Carpet Research. In March last year the firm launched, GLAM - the Global Luxury and Asset Management monitor, as well as an open interactive platform hosting ranges of data points from its in-house HNW panel LuxuryOpinions.

Web site: www.altiant.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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